You need clarity and structure
What this means
Your website isn’t broken, but it feels scattered. Different pages try to do different things, and it’s not clear what the site is actually responsible for. This makes launches, sales conversations, and decisions slower than they should be.
Priorities
Decide what the website’s main job is right now, align messaging across key pages, and stop guessing what to fix next.
Next steps
Your business has outgrown your website
What this means
The business has moved forward, but the website is stuck in an earlier stage. It no longer reflects how you sell, who you sell to, or the level you’re operating at. This creates doubt in sales, fundraising, and partnerships.
Priorities
Update messaging to match where the business is today, improve structure and flow, and make the site easier to update as things change.
Next steps
Your website works, but it’s not optimized
What this means
You’re getting some traction, but it’s inconsistent. Leads, conversions, or engagement don’t feel predictable, and you’re not sure what’s helping or hurting results.
Priorities
Find where people drop off, improve performance and SEO, and focus on specific improvements instead of broad changes.
Next steps
You’re scaling and need a stronger system
What this means
Your website needs to support speed and consistency. Right now, updates take too long, rely on too many people, or feel expensive and stressful as the business grows.
Priorities
Build a scalable website setup, align brand and website, and reduce dependency on constant redesigns or external help.
