Plus X Innovation
Developed a scalable CMS and optimised website, empowering the marketing team to easily update content and manage the site independently.
The challenge
The growing Plus X marketing team needed a scalable CMS that could be easily managed without external help, ensuring flexibility as their content needs expanded.
The team also required a highly optimised SEO strategy to ensure their content reached the right audience, while maintaining accessibility standards.
Additionally, the website had to be accessible and adaptable for future developers, without disruption to the current structure.
The team also required a highly optimised SEO strategy to ensure their content reached the right audience, while maintaining accessibility standards.
Additionally, the website had to be accessible and adaptable for future developers, without disruption to the current structure.
The solution
I developed a scalable CMS by linking multiple collections, integrating custom code, and utilising Finsweet Attributes for advanced filtering and sorting.
SEO optimisation was a key focus, so I ensured proper use of headings, added alt text for images, and made the site fully accessible. I worked closely with the team to help them test SEO practices using Webflow Editor, enabling them to manage SEO independently.
Additionally, I set up a style guide and a comprehensive user guide with best practices for future developers to maintain the website's integrity without causing disruptions.
SEO optimisation was a key focus, so I ensured proper use of headings, added alt text for images, and made the site fully accessible. I worked closely with the team to help them test SEO practices using Webflow Editor, enabling them to manage SEO independently.
Additionally, I set up a style guide and a comprehensive user guide with best practices for future developers to maintain the website's integrity without causing disruptions.
